Your website is one of your most important marketing tools – it’s often the first place potential customers will go to learn about your business. It’s important to take a look at your site and make sure that it can be accessed equally by desktop computers as well as mobile devices. 88% of online consumers are less likely to return after an unpleasant experience, so you want to make sure that your site is user-friendly and easy to navigate.

When you’re thinking about redesigning your website, there are a few things you should keep in mind.

• First, what are your goals for the redesign?
• What do you hope to achieve?
• Are you looking to increase leads, sales, or web traffic?
• Has your business direction changed?
• What are your biggest concerns that need to be addressed?

Another important consideration is your website’s content. Take a look at your existing content and make sure that it’s still relevant and accurate. If you’ve been using the same copy for years, it might be time for a refresh. Maybe there are human resources and project management challenges that could be simplified with some custom website development. You should also be adding new content, such as blog posts or infographics, to keep your site current and engaging.

Finally, you’ll need to think about your budget for the redesign. If you’re working with a limited budget, you might consider having internal staff manage adding products, updates and job postings or doing the project in stages. If you have a larger budget, come with a wishlist of all the items you hope to address with a new website.

No matter what your goals are, there are a few things to keep in mind when redesigning your website. By taking the time to plan ahead, you can ensure that your new site is user-friendly, informative, and engaging.